Parisian-born, New York-based conceptual artist Cyril Duval works under the fictional alter ego brand Item Idem (Latin for ‘the same’), specialising in art, fashion, branding and retail design – and it’s fair to say he has a pretty sweet resumé. Having done everything from designing Bernhard Willhelm’s flagship boutique in Tokyo to working with brands like Gucci and Comme des Garçons, Item’s also gained his fair share of notoriety over the years, having been sued by Louis Vuitton (among others). We caught up with him for an exclusive interview.
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Truth time: repping your favourite brand all day doesn’t mean anything if you don’t carry it through all night as well. After all, labels aren’t just for flaunting in social or professional situations – they’re to be lived 24/7, 365/yr. You ain’t nobody unless you’re catching ZZZ’s in true #BRANDED style, so here’s our definitive guide to the best branded bed sheets out there. Read the rest of this entry
From Gorbachev’s pizzas to Snoop Dogg’s microwaved snacks, you can bet at least one agent got fired after these ridiculous ads came out.
It’s been an exciting week for bizarre celebrity endorsements. First up was Brad Pitt’s much-hyped Chanel No.5 ad, and now it’s come to our attention that Mr Snoop Lion (neé Dogg) himself has appeared in a commercial for America’s cholesterol-tastic Hot Pocket brand. Of course, Snoop and Brad aren’t the first celebrities to ever lend their famous faces to strange product campaigns – and they certainly won’t be the last. Read the rest of this entry
Iconic Japanese artist Yayoi Kusama has made art history over the decades, with her conceptual sculptures, performance art, paintings and installations influencing everyone from Andy Warhol to Donald Judd.
And most recently, it seems, Marc Jacobs. The Louis Vuitton label, (of which Jacobs is creative director), has collaborated with the 83-year-old on new collection ‘Infinitely KUSAMA’. Read the rest of this entry
Spring! Summer! No other two words in the fashion language conjure up such exciting images of pretty prints, mouth-watering colours and bikinis hot enough to set any beach scene sizzling. And yes, even though the good old British weather might not be holding up its end of the bargain just yet (as I write, there’s a full-on storm going on outside), that’s no reason not to be getting your S/S12 wardrobes into gear. So, here it is, my pick of the hottest trends this season! Read the rest of this entry