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ITEM IDEM INTERVIEW (LOGO.EC 08.03.13)

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SHANZHAI BIENNIAL Store #1

Parisian-born, New York-based conceptual artist Cyril Duval works under the fictional alter ego brand Item Idem (Latin for ‘the same’), specialising in art, fashion, branding and retail design – and it’s fair to say he has a pretty sweet resumé. Having done everything from designing Bernhard Willhelm’s flagship boutique in Tokyo to working with brands like Gucci and Comme des Garçons, Item’s also gained his fair share of notoriety over the years, having been sued by Louis Vuitton (among others). We caught up with him for an exclusive interview.
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