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It’s fair to say that ‘Hasidic Jews’ and ‘drug smugglers’ are two ideas that you generally don’t see together in, well, anything. However, new director Kevin Asch has crafted an award-winning film based around this unusual premise with his independent drama Holy Rollers. Based on true events in ’90s New York, the film sees a young rabbi-in-training becoming drawn into the seedy world of Ecstasy smuggling. Starring Jesse Eisenberg (The Social Network, Adventureland) and Justin Bartha (The Hangover), it’s certainly not one to miss.

Holy Rollers has a pretty unconventional plotline. What was it that attracted you to the project?

Our producer, Danny Abeckaser [who also plays Israeli drug dealer Jackie] brought us the story. As he was telling it I saw the image of a young Jew in a nightclub, and the juxtaposition of those two worlds, the Hasidim world and the world of Ecstasy smuggling, within that one image. It was so unique and specific – something that I haven’t seen on film before. The fact that it all really happened grounded it, and made it feel real. Read the rest of this entry