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THE MOST TERRIFYING ADVERTS EVER (DON’T PANIC 24.10.12)

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Creepy, unsettling and downright scary, we round up TV’s most frightening ad campaigns. Don’t say we didn’t warn you…

Okay, so we all know the basic idea behind an advert – to persuade the viewer to buy whatever product that’s being featured, right? It can be done in a variety of different ways, from having famous faces plug the merchandise, as Pepsi often do, or a sickly-sweet emotional appeal, like any John Lewis advert ever, to using a really (REALLY) annoying catchy jingle, à la Go Compare or We Buy Any Car – you name it, it’s been done.

But perhaps the most effective method – at least in terms of really having an impact on your audience – is to scare the bejesus out of people. Forget scary costumes, haunted houses or horror films; this Halloween, we guarantee it’s these truly terrifying adverts that are going to be giving you nightmares. Read the rest of this entry