SHINRA CORP INTERVIEW (LOGO.EC 14.03.13)
We interview URL’s hottest new designer Patric DiCaprio on his digital collection for Autumn/Winter 2013, which was inspired by memory cards, conceptual dynamism and NYFW styles. Keep an eye out, Shinra Corp is coming – and it’s gonna be big.
NB: your real clothes will look way boring after reading this.
LOGO: Tell us a bit more about Shinra Corp – how did the project come about? Is A/W13 a one-off collection, or can we expect one each season?
PATRIC: Shinra Corp is a prototype mega-corp I’ve created to produce projects under. I hope it can evolve into something that other people will be involved in, but rn it’s just me. The name and concept are taken from Final Fantasy VII. This collection was created during NYFW, and it’s a reaction to what I saw presented then. It offers new style options to the new options already presented for next fall, so I think of it as a post-A/W collection.
LOGO: What inspired you to theme your new collection around memory cards specifically?
PATRIC: The collection is about the tension between conceptual dynamism and stasis I saw on the runways this season. It’s about how clothing can serve as a memory receptacle for cataloguing information and marking progresses, just like the human brain/memory card. Concepts are like memory files; they can be duplicated, altered or deleted, and it’s interesting to see which reappear intact season after season.
LOGO: Your designs look futuristic, but I like how they’re infused with this ’90s gaming vibe (PS1 imagery, the name ‘Shinra Corp’ from FFVII etc) – how would you describe your aesthetic? I’m thinking something like Console Couture..?
PATRIC: Omg Console Couture™is so perfect! But yeah, totally. It’s that tension between opposites that attracts me (#geminilifestyle). For instance, this collection takes visual cues from the portrayal of clones in the past, but it mimics the future in its functionality.
LOGO: I get the impression that minimalism and sportswear were big influences for A/W13 – were you inspired by any other designers when putting it together?
PATRIC: Yes! It’s a style palette I like to call Arctic Millennium. It’s about like all-white after Labor Day, spandex and sci-fi realness. I felt really inspired by ‘90s Chalayan, Raf Simons, $hayne Oliver, TELFAR, Thomas Tait and Yohji Yamamoto – and all of my sportswear brands, of course! It seems strange that technologically advanced clothes should still be reserved for athletes only. They’re so chic and comfortable.
LOGO: Would you ever want to translate your designs IRL? What kind of guy would wear them?
PATRIC: That’s tough. I think if they were produced IRL they would lose a little of their intrigue… at the same time, I would really love to actually wear these looks. I’ve been searching for an all-white cyber goth bondage skirt forever – I had to morph the one in this collection out of a pair of pants. These clothes are ideal for any image of a forward-facing bipedal form.
LOGO: Do you think digital designs are the way forward in the future? What kind of innovations/tech developments would you like to see happening in fashion (say, 100 years from now)?
PATRIC: With the approaching advent of human mass production technology, digital clothing represents the future of fashion design. When the physical human body is rendered irrelevant through cloning, who will need PHYSICAL clothing?
LOGO: You model your own designs – what prompted that decision? (Is it ‘cos no one else could work them like you?) Who else would be an ideal face to the front the brand?
PATRIC: My work has always been about merging performance with image making. I’m super inspired by TRANS culture and the performance of transitioning from one’s self into the OTHER and vice versa. So, as much as this project was about the clothing, it was also about the physical action of building the looks on a digital image of myself – but some of my fave models are Matt Logos, Devon Aoki, Timothy Kelleher, and Darryl Sharp.
LOGO: What kind of stuff do you like wearing IRL?
PATRIC: I’m wearing a lot of Nike Combat Pro – their Livestrong collection is esp. cute.
LOGO: If you’re planning on creating more Shinra Corp designs, can you give any hints about your plans for S/S14 yet?
PATRIC: I think I would like to reverse the process, and create physical clothing that mimics the future visually.
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Posted on 10/06/2013, in Fashion, Technology and tagged charlotte mcmanus, darryl sharp, designer interview, devon aoki, digital fashion, logo, logo branded culture, matt logos, NYFW, patric dicaprio, Raf Simons, shayne oliver, shinra corp, shinra corp aw13, telfar, thomas tait, URL fashion, visual art, Yohji Yamamoto. Bookmark the permalink. Leave a comment.