SOCIAL MEDIA STYLE (LOGO.EC 07.10.12)
Like-A-Hug Facebook Vest
Come on. Admit it. We all like getting ‘likes’ on Facebook. So what better way to make that warm feeling of happy satisfaction last then by celebrating with a piece of social media-sensitive apparel that literally hugs you?
Invented by MIT students Melissa Chow, Phil Seaton and Andy Payne, the inflatable ‘Like-A-Vest’ links to the wearer’s Facebook account, and then decompresses to squeeze and ‘hug’ him/her each time a virtual friend likes a photo, video or status update on their page.
Adidas Twitter Kicks
Back in August, Adidas commissioned a selection of artists to customise a pair of their trainers inspired by the #London2012 Olympics, as part of its mi adidas campaign. Our favourites had to be this pair of Adidas Twitter Kicks, created by artist Nash Money. Hacking into a pair of AdiPower Barricade kicks, Nash wired the shoes with an LCD screen to display tweets sent to @adidasbarricade. Obviously this pair was a one-off, but rumour has it that Adidas is in talks to market the Twitter Kicks for the next Olympic Games in Rio…
If you miss the ’90s charm of mood rings, the Tweet Sleeve hoodie (designed by Vanessa Sorenson) might just be the piece of wearable tech for you. Once hooked up to your Twitter feed, it interprets the ‘moods’ of your tweets and displays a relevant colour – if you’ve been having a FML rant, for example, the sleeve glows red, or it might flash green if you’ve been tweeting about your fave food/film/Craig David song etc.
Words: Charlotte McManus
Posted on 24/05/2013, in Fashion, Technology and tagged adidas twitter kicks, charlotte mcmanus, facebook, like a hug, logo, logo branded culture, logo.ec, tweet sleeve, wearable tech. Bookmark the permalink. Leave a comment.