Hypebeast have released new images from the second-ever printed issue of their eponymous brand magazine, showcasing their concept ‘BREAK UPS’ editorial for the C.E A/W12 collection.

Starring grime MC D Double E of Newham Generals, the shots experiment with perception and dimension, distorting brand’s casualwear designs with warped graphics and not-there digital illusions.

“The main inspiration for the shoot was our weekly live sream music show JustJam“, photographers Tim and Barry told LOGO. “The photos and video were shot in our studio, which is where we host JustJam – and we were lucky enough to collaborate with Ben Drury, and a skate thing made the background visuals for the video.”


Photography: Tim & Barry (Just Jam)
Art Director: Ben Drury (Trust Me London)
Styling & Layout: C.E
Model: D Double E


Words: Charlotte McManus


About Charlotte McManus

Editor for LOGO.ec and Trendstop.com Freelance writer - The Creator's Project, SUPERSUPER!, Don't Panic, FAULT, Flux, Who's Jack & more.

Posted on 24/05/2013, in Fashion, News and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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