Coca-Cola Brazil recently showed their new Autumn/Winter 2013 collection at Fashion Rio. Is this foray into fashion just another shrewd corporate strategy from the head honchos at The Coca-Cola Company? Maybe. But when the designs look this good, who cares?

Now in its fourth year of style design, the latest collection by Coca-Cola Brazil’s clothing label showcased apparel inspired by varsity sports, including mesh tees, sheer jackets and basketball shorts, with branding kept to an understated minimum.

Next up: Starbucks S/S14? Google Resort collections? Apple haute couture? Stay tuned…

Words: Charlotte McManus


About Charlotte McManus

Editor for and Freelance writer - The Creator's Project, SUPERSUPER!, Don't Panic, FAULT, Flux, Who's Jack & more.

Posted on 24/05/2013, in Fashion, News and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: