COCA-COLA AUTUMN/WINTER 2013 COLLECTION (LOGO.EC 22.11.12)
Coca-Cola Brazil recently showed their new Autumn/Winter 2013 collection at Fashion Rio. Is this foray into fashion just another shrewd corporate strategy from the head honchos at The Coca-Cola Company? Maybe. But when the designs look this good, who cares?
Now in its fourth year of style design, the latest collection by Coca-Cola Brazil’s clothing label showcased apparel inspired by varsity sports, including mesh tees, sheer jackets and basketball shorts, with branding kept to an understated minimum.
Next up: Starbucks S/S14? Google Resort collections? Apple haute couture? Stay tuned…
Words: Charlotte McManus
Posted on 24/05/2013, in Fashion, News and tagged charlotte mcmanus, coca-cola, coca-cola autumn/winter 2013, coca-cola clothing, fashion news, fashion rio, logo branded culture, mens fashion, menswear. Bookmark the permalink. Leave a comment.