FASHION: BURBERRY CASTS A/W12 CAMPAIGN COUPLE (WHO’S JACK ONLINE MAY 2012)

Despite only having taken our shaky first steps into this year’s spring/summer season (thank you, British weather), fashion’s eyes are already looking ahead to A/W – and who better to whet your appetite for the upcoming warmer styles than Burberry, who have just revealed the new faces behind it’s A/W12 campaign.

Actress/model Gabriella Wilde (of The Three Musketeers and Doctor Who fame) and musician Roo Panes replace Eddie Redmayne and Cara Delevigne as the chiselled-cheeked couple representing the brand. They join the star-studded line of good-looking British creatives that have gone before them in previous campaigns – including actors Emma Watson and Douglas Booth.

With a romantic, monochrome film noir-esque feel and filled with atmospheric backdrops of smoke, the campaign was shot at Greenwich’s Royal Naval College by Mario Testino, and is said to be Burberry’s biggest campaign production to date.

Christopher Bailey, the brand’s creative director, has stated that he wanted to ‘Play with everything that’s at the heart of the Burberry world’ through the campaign and just like the interactive Burberry World experience they launched a few weeks ago the campaign aims to celebrate the brand ‘and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way’.

Staying true to what the label does best, Wilde and Panes pose in sharp, tailored silhouettes in textures of wool and leather, as well as the trademark Burberry trench coats; indicating that, once again, we can expect the A/W12 season to carry us through the dreary grey and cold of winter with the brand’s classic British style.

Find more Burberry fashion here.

Written by Charlotte McManus

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About Charlotte McManus

Editor for LOGO.ec and Trendstop.com Freelance writer - The Creator's Project, SUPERSUPER!, Don't Panic, FAULT, Flux, Who's Jack & more.

Posted on 06/06/2012, in Fashion and tagged , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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