Philadelphia-based multimedia artist Alexandra Gorczynski has been getting top hits online with her imagery and video work, as well as her #SRSLY cool visual blog Hologram City. Applying a fine art background to some seriously impressive digital skills, SUPERSUPER! loved her aesthetic SO much we asked her to design this issue’s art spread!

SS: Tell us about the process behind the spread you’ve made for SUPERSUPER!

AG: Digital drawings/collages are a style I’m exploring, and [the spread] is a continuation of that concept – classic elements of painting with classic elements of graphic design, the meshing of two worlds. The collage imagery I use is usually somewhat self-reflective…

SS: Self-reflective in what way?

AG: Sometimes I represent myself in my work through direct self-portraiture, or I’ll use symbols of femininity, like breasts, vaginas and flowers. I use the other elements in the work – colors, shapes, patterns, footage etc – to make an environment for myself.

SS: How would you describe those environments? To me, they feel very serene, but from an abstract perspective.

AG: Definitely. I use this particular sea foam colour a lot – it’s a trademark element. It’s beautiful and calm, but also electric… It was the colour of my room, so it trickled into a lot of my work – but I only really noticed when I Google image-searched myself!

SS: I’m really intrigued by the aesthetic of your ‘Electrical Fire’ video. What were your intentions there?

AG: The girl pouring milk on herself is a particular fetishistic interest of mine – it’s hot. I also use a porn clip of a woman wiping cum off her lips, and the phrase ‘sexy technology’, both of which I light on fire. The term ‘electrical fire’ is about ‘heating things up’ with technology… You can hear me talking in the background as I’m filming – I like keeping some things low-fi, making it apparent it was made by me, not a machine.

SS: Is keeping the human element involved something you have to be more conscious of when you’re working with digital formats?

AG: I can’t imagine making something that didn’t have human warmth to it – it would feel sterile and lifeless.

SS: You produced work for the Becoming, Not Being exhibition for [Internet café-based exhibition project] – how did it go? 

AG: Really fun! I made a video called ‘Cheerleading Machine’. I was staying in the town I grew up in, and doing a lot of self-reflecting. So, ‘Cheerleading Machine’ was about revisiting my childhood, and also thinking about my future and where to go next.

SS: With mediums like Speedshow, and also the explosion of video-hosting sites and blogs, do you think that the way people approach and interact with art is changing?

AG: Absolutely. It’s so gratifying to be able to share work with people all over the world – and with the emergence of online galleries, it puts everything within reach for people from all different backgrounds, classes and ages to be exposed to art.

SS: That’s true, but online spaces are by nature really transient… Do you ever find that a drawback when it comes to holding people’s attention with your work?

AG: Once I put it out there, I don’t really think about people’s reactions. I’m making it for myself, because I love the act of creating. It feels good to know that people are seeing it, but I’d still be making work regardless.

SS: Tell us more about your Hologram City blog. What’s the vibe there?

AG: I was collecting online images on my computer, and a friend suggested that I blog them. The more I did, the more it grew… it became obsessive. It’s an extension of myself online, in the same way my videos or digital drawings are. There’s always a sense of humor present, sex, and juxtaposition between trash and low-end imagery alongside high fashion, high-end imagery. I look at non-art related things for inspiration, like image-searching people wrapped in foil.

SS: What can we expect to see from you next?

AG: A website, which will include live streaming as well as chat capabilities, non-digital pieces and sculptures – and I really would like to collaborate with other artists.

Interview: Charlotte McManus

About Charlotte McManus

Editor for and Freelance writer - The Creator's Project, SUPERSUPER!, Don't Panic, FAULT, Flux, Who's Jack & more.

Posted on 14/03/2012, in Art and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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